Combining performing arts with new information and communication technologies (ICT) is viewed as a powerful communications tool, especially in the colourful Caribbean culture that employs music, dance, poetry and drama. Recognising changes in the ministry landscape, the United Church in Jamaica and the Cayman Islands (UCJCI) embarked on finding innovative ways to communicate with those inside and outside the church.
Through the CWM Capacity Development Programme (CDP)’s Member Church Initiative, basic digital filmmaking equipment was procured for its performing arts ministry, and the UCJCI youth and young adults programme training. This empowers them to work towards developing relevant, creative digital content for its various platforms. It is also expected to enhance the ministry’s worship, advocacy, youth engagement and more, enabling them to reach audiences in a non-traditional manner.